INDEPENDENT LABEL
NorthBeat Records
Independent Swedish label and creative collective built around authentic releases, storytelling and long-term artist development.
PRODUCER / SONGWRITER / FOUNDER
Viktor Grahn
Producing music since age 12. I build projects where music, technology and people meet.
Producer, songwriter and entrepreneur behind NorthBeat Records, NRB.FM, 3on and AdMindra. This page brings together selected projects, press, media and a concise portfolio overview.
Producer. Songwriter. Founder. Builder.
I create long-term projects around music, media and digital experiences. Some are artist-driven, some are platform-based, and some are more entrepreneurial in nature, but they all share the same idea: build something real, useful and emotionally strong.
Over the years, my work has moved between music production, storytelling, web, e-commerce, branding and founder-led product ideas. Instead of chasing trends, I prefer building things with identity, consistency and a clear purpose. I started producing music at the age of 12 and have kept building ever since, across music, media, web, branding and digital products.
Portfolio
Selected projects
MUSIC PLATFORM
NRB.FM
A music hub for smart links, curated playlists, playlist builder, discovery and community around independent sounds and releases.
CREATIVE & GROWTH
3on
A creative studio and growth-focused platform for web, strategy, design, media and practical digital solutions.
E-COMMERCE BRAND
Strumpsnodden
An e-commerce project built around simple ideas, practical products and a clean, useful brand approach.
ONE BRAIN FOR ALL YOUR ADS.
AdMindra
Launch better campaigns without Ads Manager chaos. AdMindra turns a website, budget and goal into a clean approval workflow for Meta and Google Ads, then helps the landing page adapt to visitor intent with AdMindra AI Personalization Engine.
GIVE BACK
Årsblomman
Digital product and support flower helping children, youth, sports teams and schools raise money for activities, trips and community projects.
BUSINESS CARDS
EKOQRD
Free digital business cards by EKOQRD. Share your profile instantly with QR and NFC, update your details anytime, and connect with people through one smart, sustainable card.
PERSONAL ART WORK
Body trace
A personal canvas work shaped by body movement, texture and layered marks. Private work. Available only by serious enquiry.
PERSONAL ART WORK
Maison Rose
An abstract canvas work built around movement, contrast and soft disruption. Warm pinks, muted gold, pale blue and deep red details move across the surface like fragments of memory, energy and emotion meeting in the same space.
PARTNER / CONTRIBUTE / BACK A PROJECT
Want to build, support or back something real?
I’m always open to conversations with people who want to contribute, collaborate, sponsor, distribute, invest or help bring selected projects further.
Start a conversationMedia
Press & media
EXTRAVAFRENCH · MUSIC REVIEW
OFF MIC Dissolves Emotions in Silence With ‘Unseen’
A recent feature around the OFF MIC project, highlighting the quiet emotional weight and minimal approach behind the song ‘Unseen’.
OUTDOOR MEDIA · FINLAND
Vilddryck – Outdoor Product Coverage in Finnish Media
An older product and brand case connected to Vilddryck, including coverage in outdoor-oriented media and magazines in Finland.
LOCAL PRESS STOCKHOLM
New lawn products
Local press was write about my company an the new lawn products from Rullgräs.nu
Overview
Timeline / selected work
2005–2007
Student entrepreneurship
Early projects, student companies and local media attention, including the Hallands Nyheter archive feature.
2008–2013
Web, media and creative work
Built websites, digital solutions and creative work for brands, businesses and emerging ideas.
2014–2018
Products, branding and outdoor-related projects
Worked on product concepts, branding and media-connected projects, including Vilddryck-related exposure.
2019–2023
Music, platforms and founder roles
Expanded deeper into music production, artist development and founder-led platforms including NorthBeat Records and NRB.FM.
2024–NOW
Current phase
Ongoing music releases, artist projects, label building, press coverage and platform development with a long-term focus.
1997
Early start
Started producing music at age 12, shaping the foundation for everything that later became music, media and digital projects.
Contact
Let’s connect
Open to selected collaborations, music projects, creative work, founder conversations and media-related opportunities.
Email
[email protected]
Collabs
[email protected]
Instagram
@viktorygrahn
Base
Sweden · working across music, digital and creative projects